To present its 2015 catalogue, Ikea is riding the wave of "all connected" and mocking the excessive use of electronics by presenting its new Bookbook.
The Ikea Bookbook is a wireless catalog that does not need a charger and has a battery with an unlimited lifespan! It has a touch interface, it is preloaded with thousands of furniture design ideas, the pages load instantly…
The concept is rather attractive! I'll let you have a look:
This ad campaign was created for Ikea Singapore and Ikea Malaysia.
Article updated on March 31, 2025 by Byothe
