Logos are the branding of companies. They often represent many years and a lot of money spent building a reputation and consumer recognition… but they don’t always reflect the impact of a brand’s products.
Marco Schembri is an industrial designer and he asked himself the following question: "What if logos were affected by their products?"...
So he had fun reproducing on his Behance account the ultra-famous logos of big brands by imagining that these logos have consumed or used the brand's products.
We can well understand the effect of McDonald's menus on the famous yellow M which becomes obese, just like the Absolut vodka logo which is all blurred as if you had been drinking a lot.
In some cases, I didn't quite get the message like with the Nutella logo (no, sorry, I don't see it) or wasn't convinced like with the Red Bull logo... But overall the exercise carried out by Marco Schembri is quite nice!
I'll let you discover it for yourself!
Hello to you, at the time I had not understood the message of the Nutella logo either, but maybe Marco Schembri means that it is crap, with the palm oil in it?! In any case, it is a good question!