Marketing is going digital and the mechanics of promotion also. The French company HighCo specializes in innovative marketing solutions and gives pride of place to digital.
Among the solutions offered by HighCo, a complete range of techniques is intended to stimulate sales through promotions aimed at customers or sellers.
We all know the system of discount coupons allowing you to get a discount on a product at the time of checkout. These are now largely digitalized and HighCo has different products in this area.
Next come the systems of purchase bonus. Increasingly popular, these techniques allow you to associate a gift (often dematerialized) when purchasing a product. For example, you can download a film or an mp3 as a gift with another product.
Also dematerialized, the loyalty shops. Collect points and exchange them for gifts that you can see in an online gift shop.
Among the classic solutions, therefund offer is still as effective in recruiting new customers. Indeed, they are encouraged to purchase by a promotion allowing them to be reimbursed in different forms: cash, voucher, discount voucher, etc. Today, one in two reimbursement offers is digital.
Finally, it is also possible to work on incentives for sellers. Through reward mechanisms, sales forces are encouraged to make efforts to push a product.
In short, promotional systems have existed since commerce existed, but for several years now companies like HighCo have been striving to make it more and more digital to improve data exploitation and campaign effectiveness!
