You've probably wondered how long a video should be to convey information to the viewer, draw their attention to the product, and distinguish it from other videos on the platform. In this article, we've gathered all the recommendations on the ideal length for a video on different platforms. So let's get started!
Youtube video
When bloggers, marketers, and business representatives start creating and publishing videos and diving into the algorithmic logic behind views, subscribers, and loyalty, they often wonder if there is an optimal, effective length, and how one can be youtube video creator can reach it.
In reality, it all depends on the goals. The highest level of engagement is observed in videos with a maximum duration of 2 minutes. They will probably be watched until the end. According to a report from Wistia (2012), users generally prefer to watch videos that are no longer than one minute. According to a later study by the same company, based on more than 500 samples, a significant decline in the number of views begins after this period. It turns out that a 000-second video will attract attention in the same way as a 90-second video.
TikTok Video
Users see the ad video in the feed as a slideshow on TikTok. So the more it retains its native character and is created in the spirit of TikTok, the more successful it will be.
Embedded video feeds are pop-up ads in the feed: videos with a duration of 5 to 45 seconds. This video format should contain a creative video, an advertising image, the name of the brand or application, and a description of the ad. Compared to other social networks, TikTok is an extremely dynamic social network. You can't be boring and ordinary, you have to stand out, do something extraordinary.
On TikTok, the most important thing is not to show from the first seconds of the video that you are offering something. Advertising is poorly received, and if it is not, then a good video is well received. The goal should simply be to create a captivating video, at the end of which there will be a call to action.
Instagram Reels
Instagram has a tool to help you attract new followers. Instagram Reels are short-form Instagram videos that can last up to 90 seconds. Users can record, edit and trim videos and photos together, set them to music and post them to their feed.
Nowadays, Reels are an active tool for any business. It is estimated that videos with jokes, useful content, and popular topics get more views. Please note that trends change quickly: if you don’t have time to make a video on a current topic in a week, the next week you will have to create something new. To succeed, you need to follow a few rules.
Be consistent: Even ordinary videos posted 2-3 times a week will lead to a greater increase in subscribers than masterpieces posted once a month. Analyze the target audience, identify the queries that interest your audience and adapt the content to their requests. Use video subtitles to attract users with an intriguing title and allow them to watch your video without headphones (since most users watch it in public places).
We recommend shooting an Insta video length of 5-15 seconds, with dynamic content. Using this Reels creator makes it easy to prepare videos in advance, or you can use templates to simplify content creation.
LinkedIn Video
The unique thing about LinkedIn users is that they don’t necessarily have a direct need for your product, so they won’t make a quick purchase decision. However, people will definitely be interested in your product or service after learning more about it through your content. Thus, the transactions must be significant to cover the investment in targeted LinkedIn advertising and ensure a return on investment.
The videos on LinkedIn should be short, usually 60-90 seconds. This is because most users are busy professionals, and they may not have time to watch long videos. Keep your videos concise and to the point. The video length should be enough to grab your target audience's attention and spark their interest. Make sure to include a clear and compelling message in your video that will resonate with your target audience.
In case you need a video cutter software (in English " videocutter"), you can use video trimming to have multiple video fragments for streaming in different video formats on social networks or to crop the image so that unnecessary details do not end up in the final clip. This is an editing method that allows you to select the visible part of a video or image. You can remove unnecessary elements or lines along the edges of the video or adjust the image to a different aspect ratio.
Nobody is perfect, and your videos can always be improved to reach a new level! To do this, you can edit videos using special programs that include a set of tools for non-linear editing of video and audio files. In addition, the most video editors allow you to create and overlay titles, perform color and tone correction of images, mix audio and create special effects.
Finally, don't forget about the different video formats. For example, if you're filming with an iPhone but need to edit the video on a Windows computer, the formats used will be different from each other. To help you out, you can convert video in MP4, the most common video format, in order to continue working with the YouTube video.
***
So, judging by the statistics, the longer the video, the less likely viewers are to watch it to the end. Therefore, it is advisable to adapt your videos to the needs of the platform. If you are still convinced that your video should be longer, place the most important information and the call-to-action button near the beginning. If you can shorten it or divide it into several clips without losing the main idea, do so. Always think about your target audience: ask yourself who, where and why will watch your video.
Do not take the numbers given as a guideline to follow. These are just average data based on individual studies. Put the needs of the audience first. Good luck with your experiments!
