Having a website to communicate about your business or services is an excellent way to show the quality of your work and therefore prospecting. However, appearing in the first Google search results is not easy. A lot of technical knowledge is necessary to perfectly optimize your site for SEO. But don't worry! Every problem has its solution, you just need to follow these few tips to move up in the ranking of the results of google search.
Structurally and semantically optimize your site
The first thing to do is to carry out on-site technical optimization of the different elements of your site:
- the Title tag should contain the main keyword of your page;
- write a “sexy” meta description to get clicks on your result in google search ;
- the page title (H1, H2, Hn) must include the important keywords of the page;
- integrate keywords related to your main keyword into your page content as well as into the image Alt Tag;
- choose your website URL correctly (attention: keyword URLs are now penalized by Google Penguin).
The text content of your page is essential for your SEO. Several rules must be taken into account if you want to optimize it for your main keyword. First of all, you must never forget that before writing for a robot, you are writing for a reader looking for rich content that will answer a question they are asking or provide them with certain information. The syntax and quality of your proposal must therefore be perfect. In addition, your text content must contain at least 300 words to be correctly optimized and crawled by Google robots. Beware of "duplicate content"! Duplicate content is penalized by Google. If you display duplicate content on your site, you risk being deindexed by the search engine.
Another essential point of your SEO and which it is necessary to emphasize is that you must find the right query on which to position your web page. Each web page has a main keyword, different from the others if you do not want to compete with yourself on the same keyword. Your main keyword or your main expression must be representative of the content that you are going to offer to your users.
Secondly, you need to work on the off-site optimization of your website and, among other things, your netlinking. Netlinking is an exchange of links between several websites. The more links you receive, the more you have the possibility of gaining popularity and relevance for Googlebots.
Here are some ideas to find links for your website easily:
- Directory Registration;
- Publication of articles;
- Relevant blog and forum comments;
- Social networks (Twitter, Facebook).
Choosing the right tool to track your site’s SEO
With these basic SEO concepts, you will be able to significantly improve your visibility on Google. However, SEO optimizations take a lot of time. If you are an entrepreneur, at the head of a VSE or an SME, you probably do not have the time to look into the issue. In these particular cases, SEO support and monitoring tools are available. The most advanced tool to date is NovaSeo.
NovaSeo is a simple and powerful SEO support and monitoring tool. It helps you choose the main keywords for each of your pages, and optimize them semantically and structurally. The tool provides you with an indicator of your SEO level and visibility on Google, but also helps you create and complete your Google My Business listing to boost your visibility from a local perspective.
If you are a professional in the field of SEO, NovaSeo opens its doors to you. It is looking for new profiles, to best meet the expectations of its users.
