Are you a DIY enthusiast or a gardening fan? Yes? And how do you find out information, learn techniques, and find tips?
This is roughly the question asked to 300 buyers by the site. Bonial.fr, specializing in digital access to catalogs of various brands (particularly DIY) and GfK, the renowned market research and marketing institute.
They presented their results in a nice interactive infographic called “ DIY-Gardening, From inspiration to purchasing decision,
The French are voting for digital sources"
Once you've finished browsing the infographic, you can download the full study presentation in PDF if you're interested in the topic.
In summary, here are some key points:
- 51% of buyers are women
- they are older than the average French person (46 versus 40 years old)
- 70% of buyers did research before making their purchase
- 85% of people use the Internet as a source of information
- However, offline resources are used on an equal footing with digital resources.
In short, if you had any doubts, the Internet has truly become indispensable in all areas!
Article updated on June 24, 2020 by Byothe
Good evening Byothe, I was just looking for original infographics! I just read that you are fascinated by the web so I would like to know if you have tried Genially and if you use it, thank you!
Hello Cyril, no I have never tried it but I will go take a look.
Ah, the importance of the internet in gardening is like saying water is important for fish, right? But let's be honest, without videos of people trying to plant tomatoes in 60 seconds, I would never have become a vegetable gardening pro!
The internet surely helps a lot with DIY tips, as a woman I am very addicted to DIY tips hehehe..