Just like the image above, imagine that almost 75% of the photos you can find in the catalogs of the famous Swedish brand of flat-pack furniture are not real.
These are, in fact, 3D reconstructions made by computer (Computer Generated Imagery or CGI) from a bank of more than 25 images. It is therefore much simpler to offer the same photo but with furniture of different colors, or even with different arrangements for kitchen furniture for example... in short, this process offers unlimited flexibility... and the result is really very impressive!
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