Social media

Since its acquisition by Elon Musk in late 2022, Twitter has become X and adopted a new logo and several functional improvements. The principle remains simple: sharing short public messages, called posts (the old term "tweet" persists out of habit), to which other users react in real time...

You often need to share the exact URL of a post: to quote a source, share it in a newsletter, save it to your notes, or provide proof of a public stance. Since Twitter's transition to X, the interface has changed, but the process remains simple. We'll explain it to you, step by step...

On X (Twitter), Threads, Instagram, or elsewhere, you've probably come across some clever people who managed to stand out by using rather unusual fonts: strikethrough, italics, underlines, boxes, etc. While this may seem surprising, it's actually something very simple. Instead of using classic fonts, these people...

We often think you have to reinvent everything to break through on Instagram, that you need crazy content, ultra-polished videos, visuals worthy of an ad campaign. In reality, what makes the difference is rarely a stroke of genius. It's an adjustment. A word that changes, a color...

Addiction to social networks, Natasha Schüll, expert anthropologist, explains that the mechanisms of social networks and casinos are not so different... We are glued to our screens. It is an undeniable fact. But to believe that this phenomenon is reduced to a simple lack of willpower would be a mistake. In...

If you work in B2B and are looking to grow your customer base, LinkedIn is probably your best ally. This professional social network has exploded in recent years, becoming the preferred playground for salespeople, consultants and entrepreneurs looking for qualified prospects. But being present...

According to Pinterest in 2024, the social network has 498 million monthly active users. However, it is not enough to create your profile to boost your visibility. To generate traffic on your business in order to optimize your sales via this social network, you must implement effective strategies....

If you have just arrived on the social network Bluesky, a direct competitor of X (Twitter), you may feel a little lost. Indeed, the first thing to do to feel good on a social network is to find accounts to follow that correspond to your interests......

The social network Bluesky, or Bluesky Social, has gained popularity as one of the main alternatives to X. It was created by Jack Dorsey, one of the founders of Twitter. It is positioned alongside other options such as Threads or Mastodon, but with a design thought to make...

Have you ever felt like TikTok is showing you content that you’re not interested in or that doesn’t relate to you at all? Don’t panic, there’s a simple solution to reset TikTok’s algorithm and start seeing what you actually like. Here’s a guide...