En 10 years of existence, YouTube has completely revolutionized online entertainment, creating a profound change in popular culture. The impact has been felt on many topics, including advertising. So, as part of its 10th anniversary celebration, YouTube asked its users to vote for their favorite ad of the past decade. And the results are in:
#5 Dove – Real Beauty Sketches
In this campaign created by the Ogilvy Brazil agency, Dove shows women what they really are compared to how they perceive themselves...
#4 Volvo Trucks – The Epic Split feat. Van Damme
This dear Jean-Claude achieves an impressive split between two Volvo trucks driving in reverse.
#3 Always – #LikeAGirl
Always asks teenagers to mime “LikeAGirl” actions…
#2 Volkswagen – The Force
This advert, which features a little boy playing Darth Vader, the famous Star Wars villain, was viewed 8 million times online before being broadcast on TV.
#1 Turkish Airlines – Kobe vs. Messi: The Selfie Shootout
Two sports superstars for a huge buzz! Kobe Bryant, American basketball star, and Lionel Messi, Italian football star, engage in a fierce selfie battle… Kobe vs. Messi: The Selfie Shootout produced by the CP+B agency therefore obtains the title of Top Ad of the Decade (Best ad of the decade)!
And you? Do you have a preference?
Article updated on January 5, 2025 by Byothe
