Published last February by Ditch The Label, the following video has resurfaced on the web in recent days… and for good reason, it speaks to a large number of us.
It aims to denounce, in an offbeat and humorous way, the tyranny of perfection as it is conveyed by social networks and in particular by Instagram.
Indeed, if you browse through the photos published on Instagram, it is not uncommon to find accounts that aim to show images of perfection. A pretty girl walking on a white sand beach under a bright sun, people who are always smart even when they wake up, super athletic guys loaded with muscles... in short, life on Instagram often falls into the cliché!
This is the image that Ditch The Label seeks to destroy in a rather successful manner.
In this video, you will discover behind the scenes.
No, the girl who takes a picture of herself when she wakes up is not smart, she just spent 2 hours in her bathroom before taking her picture...
No, Chris didn't just go on a 30-mile bike ride... he got in the car and took a picture of himself with his helmet on. That's all.
In short, with this video, Ditch The Label, joins in its own way other movements which denounce perfection as we can see it (or as we want to show it) on social networks…
It's a good thing and it's done with humor!
Article updated on June 30, 2021 by Byothe
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